WHY PRIORISE YOUR BRANDING IMAGERY?
If you’re a small business you’ll know it’s getting more and more important to share the person behind the business. People that go for small businesses do so because they want to rely on you, someone they can trust rather than large companies with a huge client base that will never remember their name and only have bots on the helpline. That’s why they’ve opted for a small business because they want the personal touch that they wouldn’t get with a big brand.
THEY WANT A PERSON WHO UNDERSTANDS THEM, CAN PROVIDE GREAT SERVICE AND ACTUALLY CARES.
One of the ways to build trust is to show who you are and what’s important to you. Visually we love to see who we’re dealing with. Especially in this time where we have to be so careful who we trust online. We want something concrete, we want a face to trust and to know who we’re dealing with. That’s why it’s so important to share YOU to your customers.
The best way to do that is through sharing your brand, vision and lifestyle. Branding photography is a great way to do all of this; to share who you are and to connect with your clients.
YOUR IMAGE NEEDS TO REFLECT WHO ARE YOU – WHAT YOU AND YOUR COMPANY ARE ALL ABOUT.
That’s why I spend time getting to know your vision and business to understand the best way to capture you. So that in turn you can use my work to build trust and relationships with your clients.
Heike was starting her counselling journey and wanted branding images that reflected her and her business. Photographs out in nature are a great way to convey authenticity and a feeling of calmness.
These worked perfectly for Heike and personally I love capturing branding photos outside but each business is different and I can help you plan for the best way to capture you and your business. I also offer branding sessions in your workplace if your shop/office/workshop is the best way to capture you.
I often run branding content days in various locations. They have bookable time slots and are great if you are wanting to capture a few natural headshots and branding images. My next branding content day will be at Wentwood Forest in January 2024.
Alternatively you can reach out if you’d like to book me to come to your place of work.
Reach out if you’d like more details